In the years between his new album and God Forgives, Ross’ public indignities reached an all-time high with date-rape sponsor-dropping lyrics on “U.O.E.N.O.,” seizures resulting from sleep deprivation, and an actual assassination attempt from real-life hustlers. It doesn’t go down much differently on Mastermind. Dre and Usher amongst others – could only stand out in the ashes. A lack of variety in that album’s beats and lyrics bombed it so hard that even a slew of notable guest features – André 3000, Dr.

By the time God Forgives, I Don’t arrived in that same year though, Ross’ character was beginning to suffer from the perils of boss-dom. It’s a persona that yielded some thrilling returns on 2010’s lean and mean Teflon Don and 2012’s should-have-been-an-album mixtape Rich Forever. The motive behind his use of these aliases isn’t hard to piece together, because it’s the one motive that ties every Rick Ross album – hell, every Rick Ross song – together: rapper Rick Ross is a boss and a rich one at that.

Even Rick Ross is just another name that Miami rapper William Leonard Roberts uses to affirm his supposedly gangster status.

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